Polkadots & Moonbeams
Logo Design
Polkadots and Moonbeams is an online boutique headquartered in Rolla, Missouri. They provide handmade gifts, commemoratives, and keepsakes centered around newborns and their families.
The owner was renovating and updating the site, and wanted an updated look. The goal was to convey a sense of elegance and attention to detail, as well as the feeling of quality that one gets when they hold a handmade piece.
With each of these design options, line weight stays consistent for the sake of continuity, quality, and attention to detail. I used texture to give the sense that you could hold or actually feel the design. I chose fonts that would give a sense of unique quality without sacrificing legibility, and the logo I constructed is intended to work on many levels: it contains a moon, a flower, a heart, a butterfly, and I’ve also heard ladybug and watermelon, which are all consistent with the feeling that Polkadots and Moonbeams is all about.