With each of these design options, line weight stays consistent for the sake of continuity, quality, and attention to detail. I used texture to give the sense that you could hold or actually feel the design. I chose fonts that would give a sense of unique quality without sacrificing legibility, and the logo I constructed is intended to work on many levels: it contains a moon, a flower, a heart, a butterfly, and I’ve also heard ladybug and watermelon, which are all consistent with the feeling that Polkadots and Moonbeams is all about.