jesse conaway graphic web design logo

Crossfit North County


Logo Design

Crossfit North County is located in St. Louis, Missouri. Their existing design had embraced elements of graffiti, and a generally urban aesthetic.

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With these designs, I built on that look, and added a few retro elements into the simplified kettlebell designs (a common implement in Crossfit workouts). With the Arch design, I used the iconic St. Louis Arch, and added gymnastic rings to it, as well as giving it a spray-painted effect.