Since Kelly's nickname is "Wildfire", it was pretty easy for us to come up with a number of good fire-based banner concepts. In the end, we went with this one, and I used Photoshop for the execution.

I wanted the typographic elements to have the same strong impact as the central visual element, so I used a pumped-up Franklin Gothic to cover the entire canvas behind Kelly, along with a fade along the bottom of "WILDFIRE" to allow her name to stand out appropriately.